1. Company:PlayStation - GameDay NFL
Target Audience: gamers - younger men, sports enthusiasts
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor, skills improvement to impress (motivation)
How were camera shots and editing used to enhance the message?Focus on pizza as object of interest, close up on tackles and diving, music used to energize
What is the slogan/message for the company?"Want even tougher tackles?" ~Live in Your World, Play in Ours
Was the message effective? Why or why not?Yes, action appealed to sport gamers. Concise and to the point.
2. Company: Budweiser
Target Audience: beer drinkers, presumably male sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor
How were camera shots and editing used to enhance the message?starts off on slow motion zoom on horses running, slow to reveal punchline which enhances comedy of the situation
What is the slogan/message for the company?Budweiser -drink responsibly.
Was the message effective? Why or why not?Possibly - it's hardly relevant to beer, but it's funny and people will remember it.
3. Company: Chrysler
Target Audience: younger people, probably women
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity endorsement - Celine Dion
How were camera shots and editing used to enhance the message?Quick cuts of car close ups to driving music beat, then Dion as the driver is revealed
What is the slogan/message for the company?"Drive and Love"
Was the message effective? Why or why not?Yes, it did a decent job of romanticizing the car, especially since it combined the music and the endorsement and with the 'drive and love' slogan.
4. Company: Pepsi
Target Audience: everyone, because pop is universal
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor and d-list celebrity endorsements - the Osbournes, the Osmends, that woman from the Brady Bunch
How were camera shots and editing used to enhance the message?tacky editing - the unzipping of the can
What is the slogan/message for the company?"the twist of a great thing"
Was the message effective? Why or why not?No, because like the Budweiser commercial, it's irrelevant to the product, but unlike the Budweiser commercial, it's hardly funny. I was a bit disgusted, not amused.
5. Company: FedEx
Target Audience: older homeowners
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor - wit
How were camera shots and editing used to enhance the message?The camera shots were relatively normal, it's the material that was funny.
What is the slogan/message for the company?FedEx Express
Was the message effective? Why or why not?Yes. One would think postal service was too dry of a subject to have amusing commercials, but this was memorably clever.
6. Company: Dodge
Target Audience: truck drivers, probably men
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor/alternative uses for product
How were camera shots and editing used to enhance the message?The passenger starts choking, so the driver speeds up the truck and then stops abruptly, inadverdently recreating the motion of the Heimlich Maneuver and the man stops choking. At first, it's ambiguous, which makes the ending more effective.
What is the slogan/message for the company?"Grab Life By The Horns"
Was the message effective? Why or why not?Yes, if you're a car/truck fan.
7. Company: Gatorade
Target Audience: athletes, or those who just like sports drinks. Males, most likely.
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity endorsement
How were camera shots and editing used to enhance the message?It seems rather scrambled. Really it's just NBA players shooting hoops and giving each other a hard time while they drink Gatorade.
What is the slogan/message for the company?Gatorade
Was the message effective? Why or why not?Not entirely, because nothing happens, but people were expecting a punchline or something of the sort.
8. Company: ESPN
Target Audience: sports fans who watch ESPN
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor
How were camera shots and editing used to enhance the message?Showed the chaos and hurried tone, but another seemingly pointless commerical. Nothing happened, ring in unrelated.
What is the slogan/message for the company?"This is SportsCenter"
Was the message effective? Why or why not?No, because people who like ESPN and going to watch it anyway, and I don't understand how that would draw in new viewers.
9. Company: H&R Block
Target Audience: tax payers - older people who know who Willie Nelson is
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity endorsement, Willie Nelson. And humor.
How were camera shots and editing used to enhance the message?And first it seems it's a shaving cream commercial, and you're not entirely sure how it will end. Camera shots adequately portray the chaos and confusion of Willie Nelson.
What is the slogan/message for the company?"We'll find what others miss."
Was the message effective? Why or why not?Yes, it's intelligent and funny. And usually taxes aren't funny.
10. Company: BudLight
Target Audience: beer drinkers, most likely males
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor, but it's hardly funny
How were camera shots and editing used to enhance the message?The upside down clown suit confuses the viewer as much as the people in the commerical - I don't know what message they're trying to portray.
What is the slogan/message for the company?"For a great taste that fills you up."
Was the message effective? Why or why not?No. It was confusing and crass.
